Big Idea is launching a marketing campaign for the 25th VeggieTales release Duke and the Great Pie War, a film based on the biblical story of Ruth and Naomi. Releasing March 5 and 8 in the CBA and general markets, respectively, the episode will receive an estimated 100 million impressions through a combination of advertising, promotions, retail positioning, publicity, value-added incentives and grassroots marketing.

To market the video, Big Idea is teaming up with Applebee's restaurants, Chuck E Cheese and Tyson Foods. At retail, nearly 800 CBA stores, representing 62% of the market, have signed up to pre-sell Duke and the Great Pie War for four to six weeks before it releases. CBA retailers also will host premieres to promote the episode.