American Suzuki Motor Corporation (ASMC), known for its motorcycles and automobiles, has announced a sponsorship with BEC Recordings/Tooth & Nail group Kutless, making the band the automotive company's first music partnership.

American Suzuki will be the exclusive sponsor of Kutless' upcoming tour, the Hearts of the Innocent tour.

ASMC will complement its sponsorship with a number of promotional activities surrounding the tour, including an online sweepstakes. Beginning in September, Kutless fans will be able to register online at www.kutless.com/tour for a chance to win one of three new Suzuki vehicles.