DAYSPRING OFFERS EXCLUSIVE PROMOTIONS |
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Wednesday, 23 June 2004 08:00 PM America/New_York |
Dayspring has planned at least four promotion programs for the second half of this year, with more in the planning stage for 2005, hoping to help drive traffic and increase sales. In addition to the continuation of the 9 and 1 Loyalty Card Program that has nearly 1,000 Christian retailers offering the "buy nine, get the 10th free" program since 2002, new promotions include: CHAPTERS OF LIFE ALBUMS-Buy any Chapters of Life photo album or memory book, get a mini photo album for $.99 ($6.99 retail value). A promotional kit includes Point-of-Purchase (P-O-P) signage, advertising slicks for local newspaper ads and radio scripts. The promotion will begin in July. REALLY WOLLY-Buy three Really Woolly cards or any three DaySpring cards, get a Really Woolly sheep plush for $2.99 ($7.99 retail value). The promotion offers several merchandising options and in-store signage. It will begin in August.
CHRISTMAS-Buy three DaySpring cards, get a Christmas Decorative Hanging Pillow for $2.99 ($8.99 retail value). This promotion will feature four-color poster signage and begins in October.
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