Integra Interactive offers video games Print
Sunday, 24 August 2008 08:00 PM America/New_York

GraceWorks Interactive, an Oregon-based independent developer, distributor and publisher of Christian computer games, has signed a distribution agreement with digital media company Integra Interactive.

The deal allows Interactive Parables, a 3-D game that features every parable that Jesus taught, to be available on Integra's myMEDIA BurnBar (MMBB) in-store burning systems. Shoppers in more than 650 stores nationwide will have the ability to see video trailers of GraceWorks' games.

David Amster, CEO and chief innovation officer of Integra, noted that since its launch a year ago, MMBB has become "a key sales generator for music and audiobooks for many retailers without the usual attached inventory costs." "Computer and video games is just another category to give shoppers an even broader selection of products," Amster said.