Country Music Television (CMT), a unit of MTV Networks and Viacom, in partnership with Faith Time Inc., has announced the formation of Faith Time, a religious programming block. Beginning Sept. 1, Faith Time will be on seven days a week from 4:30-6 a.m. EST.

Faith Time, a media buying agency that promotes the faith sector, will begin airing religious and humanitarian shows on Viacom-owned channel CMT.

The partnership will allow for a low pricing policy that will help emerging ministries and churches establish a national TV presence. CMT has an audience of more than 88 million households.

"At half the price of comparable networks, Country Music Television's Faith Time block will quickly become an anchor for the early morning line up," said Kevin Cortez of Faith Time. "Few networks can claim 88 million households. Faith Time is pleased to have been selected to exclusively represent the Christian religious airtime on CMT."

Alice Cocco, director at MTV Networks, said: "Our viewers both share steadfast, traditional values with optimism for the future. CMT will enjoy the benefit that Faith Time Inc. will bring to its audience of down-to-earth, family and community-oriented viewers. We look forward to a long, successful partnership."

For more information on Faith Time programming, visit faithtime.tv.