Church bookstore owner Bill Tilley has been kept busy with an unexpected sideline-fulfilling online orders for one of the country's most popular teen bands.

Tilley and his wife currently spend only two days a week at The Faithful Source at Christian Fellowship Church, in Ashburn, Va. The rest of the time they are managing Internet product sales for the Jonas Brothers, a deal signed with only a handshake.

"We've been involved with them from the time they started on tour," Tilley said. "I wanted to help them out. I thought they had great potential."

The group's name comes from the three sons of Kevin Jonas, a former Assemblies of God pastor who is one of their managers. The band is now based in California, but when the family lived in Wyckoff, N.J., Kevin Jonas became friends with Tilley during regular visits to the Chester Christian Bookstore he sold before moving to Ashburn in 2006.

Since then the brothers have joined Miley Cyrus' "Hannah Montana" on tour, signed for their own reality series Jonas Brothers: Living the Dream on the Disney Channel and will star in the movie Camp Rock to release June 20.

The online store Jonas Brothers Merchandise offers T-shirts, posters, glow sticks, jewelry, sweat pants, key rings and tote bags, with an average monthly volume of 4,000 orders. "It's huge," Tilley said. "I couldn't even guess the numbers. They're selling out stadiums now. Their tour coming up in July is about sold out and most (venues) sold out in 10 minutes."

Read the full report in the June 9 issue of Christian Retailing magazine.