Provident Label Group has promoted Laurie Chimento to its senior director of marketing position. Chimento was the associate director of marketing previously.

Chimento "provides strong leadership for her roster of artists, and does a great job connecting the ministry and artistry of her roster to the business of the label group," said Ben Howard, senior vice president of marketing at Provident. "I'm excited that she will continue to drive the marketing of her artists' careers."

Chimento has worked closely with Provident artists such as Casting Crowns, Michael W. Smith, Tenth Avenue North, John Waller and Warren Barfield, helping to guide their branding and marketing efforts.