EMI CMG to tap into film, video game market Print
Sunday, 09 December 2007 07:00 PM America/New_York

EMI Christian Music Group (CMG) Distribution recently hired Propeller Consulting to tap into the faith-based DVDs and video games.

A leading marketing, branding and consulting firm in the faith and family entertainment industry, Propeller works with corporations and projects such as TiVo, Direct TV, Jonah: A VeggieTales Movie, The Chronicles of Narnia and Facing the Giants, EMI CMG officials said.

"They understand our vision and strategy as well as our retailers and studio partners," said Greg Bays, senior vice president of sales and marketing for EMI CMG Distribution. "They have unparalleled experience in the faith and family market, and are uniquely positioned to help us better contribute to the success of this market."

Products that will be marketed through Propeller Consulting will include DVDs from Walt Disney Studios Home Entertainment, Genius Products, Gaiam/GT Media and Guardian Studios, as well as video games from Digital Praise and Third Day Games, EMI CMG officials said.