David Crace has been promoted to the newly created position of senior vice president and chief marketing officer of EMI Christian Music Group (CMG), company officials announced. CMG also elevated three other executives, effective immediately.

Greg Bays, senior vice president of sales and marketing, will support Crace in his new role for EMI CMG Distribution. Denise George has been named vice president of strategic marketing, and Mark Adkison has been appointed vice president of digital development and strategy. Additionally, Leisa Byars has been promoted to vice president of artist development for EMI CMG Label Group, filling the role vacated by Crace.