Innovative has launched a “New Music First” campaign and enhancements for all Signature Web sites, with the initiative promoted in more than 200,000 e-mail marketing pieces and on more than 400 Christian retailers' Web sites.

Innovative's strategy includes store-branded e-mails driving consumers to the retailer's Web site to sample new songs and watch music videos. New Music First featured products also are merchandised online to provide greater exposure for these new releases.

“New Music First will have an ongoing presence both online and in our biweekly e-mail marketing promotions,” said Larry Haege, president/CEO of Innovative. “We fully support this CBA channel-wide initiative, and have committed resources to ensure our retailers are leading the charge and enjoying higher music sales in their stores.”