Innovative Inc. announced this week that it has added nearly 20,000 church supplies, homeschool resources and accompaniment tracks to its Christian retailers' Signature Websites in the company's effort to provide CBA outlets with increased market distinctives from big-box retailers. Innovative now offers more than 160,000 products to retailers through the Web sites.

The new Church Solutions Online initiative for Church Marketing Members will include 24-hour fulfillment, church banner ads, church e-mail marketing, expanded online products, sample downloads and complete online Bible Study tools for more in-depth theological research & study.

Innovative partners with suppliers and retailers to promote products by providing consumers in-depth product information on retailers' private branded Websites. Through Innovative's Signature Websites, customers can access video, audio and book samples from companies such as Big Idea, WaterBrook Press, NavPress and Tyndale House Publishers.