Executives from Malaco Christian Distribution and New Day Christian Distributors recently met to discuss plans for revamping their sales and marketing approach with an eye toward gaining a greater share of the CBA market for gospel music.

The first Malaco release to enter the system in this new structure will be the Mississippi Mass Choir's 16th-anniversary CD, Not by Might Nor by Power, due out this month.

"We are excited about this new opportunity to join forces with New Day's sales staff and reach deeper into the CBA marketplace," said Tony Goodwin, managing director of sales for Malaco. "With increased advertising and working more closely with New Day, we should be able to encourage CBA retailers to stock popular traditional gospel music they may not be familiar with."