Strang Communications has entered into an agreement with the Noble Marketing Group to develop strategic sales alliances for Strang's book group, which includes Charisma House and Siloam.

"I felt the time had come to move from a telemarketing-based sales strategy to one that offered field representation," said Bill Conine, vice president of sales for Strang, based in Lake Mary, Fla. "This will allow us to better serve the needs of our independent CBA retail partners. We were impressed with Noble Marketing's reputation in the marketplace and the great lineup of publishers that they had assembled. I am convinced that this new association will help us continue to perpetuate the sharp increase in sales we are now experiencing."

Noble Marketing, headquartered in Washington, D.C., provides professional sales representation throughout the United States for publishers of Christian books, including Time Warner Book Group, Integrity Publishers, Oasis Audio, Gospel Light and the Baker Publishing Group. Part of the Noble Group sales strategy encompasses field representatives and regional account representatives for the CBA.

A full story will appear in the Feb. 7 issue of Christian Retailing.