|WaterBrook Multnomah reworks brand identity|
|Written by Christine D. Johnson|
|Monday, 14 March 2016 11:24 AM America/New_York|
WaterBrook and Multnomah, imprints of Crown at Penguin Random House LLC, are taking steps to update their brand identities. The imprints are no longer presented as the WaterBrook Multnomah Publishing Group but are now being developed into two distinct imprint identities. Following a shift in company strategy, each imprint will now serve unique audiences within the church and publish in specific categories. WaterBrook Press will be called WaterBrook, and Multnomah Books will be referred to as Multnomah.
The imprints also have relaunched their website with a mobile-friendly format, simplified navigation and fresh design. The updated look and enhanced content at waterbrookmultnomah.com will allow visitors to more easily interact with WaterBrook and Multnomah online and discover comprehensive information on each book title, including links to purchase from a variety of Christian and general market retailers.
WaterBrook and Multnomah also have refreshed their logos. WaterBrook and Multnomah’s longstanding graphic symbols of a deer and a mountain, respectively, have been given a modern look with a band of color and combined with a sleeker san-serif font.
“With significant strategic changes happening within WaterBrook and Multnomah, the time was right for an update to our branding and identity as well as an overhaul to our website,” said Alex Field, vice president and publisher of WaterBrook and Multnomah. “This identity shift is the most significant change to our branding since our acquisition of Multnomah in 2006.”
Field points to the year ahead with a robust list of forthcoming titles from each imprint. WaterBrook has new works coming from Jennie Allen, founder and visionary of IF:Gathering; Mike Foster, founder and chief chance officer for People of the Second Chance; and books from WaterBrook authors such as Liz Curtis Higgs, Cindy Woodsmall and Nick Vujicic. Multnomah will be publishing new titles from authors such as Mark Batterson, a writer and pastor who is back with Multnomah where he published his first book; Trillia Newbell, popular speaker, author and blogger; and Nick Hall, an evangelist leading the fastest-growing youth movement in North America.