The winners of the 10th annual Christian Retailing Retailers Choice Awards have been announced. Demdaco, Lighthouse Christian Products and Thomas Nelson were the winning suppliers for the three gift categories.

Thirty-three prize winners were named April 22 at The Gathering 2010 at Southeast Christian Church in Louisville, Ky. Awards were presented in more than 30 categories, honoring the best new releases last year in gifts, books, Bibles and more.

Demdaco's Close to Me figurine from the "Willow Tree" collection won in General Gift Product. Lighthouse Christian Products came out on top in Wall Décor with its Sculpture Plaque Eagle #11700 from the "Moments of Faith" line, and Thomas Nelson's best-seller Jesus Lives by Sarah Young was tops in the Gift Book category.

Since they were launched in 2001, the Retailers Choice Awards have been increasingly acknowledged as an important way of recognizing some of the most significant new life-changing products in the Christian retail industry.

Christian retailers from across the country judged the 277 nominated products on the impact they have had on staff and customers. Owners, managers, staff and volunteers at Christian retail stores voted on the items' ability to speak to hearts and evoke emotion, open minds to new ways of thinking and encourage and affirm Christlike living.

To help generate sales, stores can download a printable list of all the prize winners, to pass on to customers. The PDF is available at the Retailers Choice Awards Web site, where the complete list of winners can be found. Go to www.retailerschoiceawards.com.