INSIGHTS: The Importance of Follow-Through Print
Written by Christine D. Johnson   
Wednesday, 15 April 2009 11:08 AM America/New_York
Kent Barnard"Follow-through is crucial. We so often get recharged through a great sermon or inspired by an event or someone and then let the minutiae of life derail us.

"The best retailer I have ever encountered had a Christian bookstore of just 1,200 square feet in a mall with a weak location and strong competition. Yet, she achieved sales over $700 per square foot for several years.

"In addition to having a great attitude, she also dotted every 'i' and crossed every 't' every day. She was consistent on all aspects of running a successful store."

Kent Barnard, general manager, Magi Marketing (Inspirational Gift Trends, "The Importance of Attitude," Jan. 7, 2008)