|Scott Wehrs returns to Midwest-CBK in new role|
|Written by Shelli Lissick|
|Thursday, 08 January 2015 11:30 AM America/New_York|
Midwest-CBK LLC, national designer and manufacturer of holiday, gifts and home and outdoor décor, announced the addition of Scott Wehrs as general manager and chief administrative officer, effective immediately.
In his new role, Wehrs will oversee all aspects of day-to-day operations and manage the growth of the Midwest Seasons, CBK and G! brands. Wehrs brings more than 13 years of experience as the former president of Midwest-CBK and MVP Brands, and former president and chief operating officer of Ty Inc., creator of the successful Beanie Babies brand.
“Scott’s knowledge, experience and passion for the gift and home décor industry and independent specialty retailers is outstanding,” said Howard Ganz, president of Ganz, parent company of Midwest-CBK. “We’re excited to welcome back Scott’s enthusiasm and breadth of experience to the company and our customers.”
Wehrs served as the president of Midwest-CBK in 2012, negotiating the sale and overseeing the transition of Midwest-CBK to Ganz. As the MVP Brands president, he also led the operations and sales of the Colonial Candle, Everybody’s Ayurveda and Monkeez Makes a Difference brands. Prior to that, Wehrs served as president of Ty Inc., running the successful Beanie Babies business.
He also held titles of director of credit, vice president of Internet, vice president of business development, vice president of marketing and chief operating officer at Ty.
“Midwest-CBK represents three industry-leading brands—Midwest Seasons, CBK and G!—with the best designs and highest quality product, backed by the most talented team and excellent infrastructure and drive for rapid and successful growth,” Wehrs said. “In addition to these outstanding brands, Midwest-CBK customers also have access to Noelle, the No. 1 fashion line in the industry.
These synergies present significant growth potential, and I look forward to continuing the success of the company and helping our customers succeed, starting with the winter market launch of exciting, new and most sought-after products available in the market.”