Christian Retailing

Zondervan promotes Melinda Bouma to associate publisher of Bibles Print Email
Written by Casey Harrell   
Friday, 30 January 2015 10:17 AM America/New_York

Melinda-BoumaA 12-year company veteran, Melinda Bouma has been promoted to associate publisher of The Zondervan Bible publishing team. Zondervan’s Bible publishing program is the longtime North American commercial publisher of the New International Version, the world’s most read Bible translation.

Bouma joined the Zondervan publishing group in 2003 as a marketing coordinator for the Bibles team. After several promotions within its marketing structure, she successfully transitioned to editorial in 2013 as the editorial director for Zondervan Bibles.

During her tenure, Bouma has gained experience working with multiple areas of the business including: acquisitions, working with authors, and product development. As associate publisher, she will continue to use these skills, in addition to project oversight and strategy to generate awareness for the NIV and valuable partnerships for the entire Zondervan Bible publishing program.

“I am grateful for the leaders before me who brought Melinda into our organization and allowed her to grow,” said John Kramp, SVP of Bible Resources for HarperCollins Christian Publishing.

Kramp oversees Bible publishing for both Thomas Nelson and Zondervan publishing groups. “Melinda has proven her ability to lead and this promotion will allow her to expand upon the great work she was already doing for our company.”

Bouma received a BA in Business from Calvin College and a MBA from Grand Valley State University.   

 
Eerdmans Publishing appoints new marketing director Print Email
Written by Ingrid Wolf   
Thursday, 22 January 2015 09:00 AM America/New_York

Rachel-BombergerWm. B. Eerdmans Publishing Company, an independent family-owned publisher since 1911, announced today that Rachel Bomberger has been named the new director of marketing. In her new role, Bomberger will lead the nine-person team that is responsible for publicity, promotions, advertising and Internet marketing.

Bomberger has held several positions in the Eerdmans marketing department over the last several years: copywriter, Internet marketing manager and editor of the company’s blog, EerdWord. Before coming to Eerdmans, she earned an M.A. in English and gained a broad array of experience in writing, communications and public relations.

“I couldn’t be more excited to step into this position,” said Bomberger. “I look forward to partnering with our dedicated team of marketing professionals to raise awareness of Eerdmans books among readers worldwide.”

Publisher Anita Eerdmans cited several reasons for the promotion.

“We are delighted that Rachel will be taking on this new role,” said Anita Eerdmans, president and publisher of Eerdmans. “Her intelligence and creativity, combined with her hands-on familiarity with our marketing department, make her the perfect choice to lead our marketing efforts.”

 
Baker Publishing Group welcomes new publicist Print Email
Written by Karen Steele   
Monday, 19 January 2015 11:02 AM America/New_York

Shaun-TabattBaker Publishing Group has announced that Shaun Tabatt has joined the Bethany House and Chosen divisions as the new publicist of nonfiction.

Tabatt most recently served as the community development manager for Fortress Press, where he hosted their Fortress Press live podcast. He also hosts the growing Author Talks with Shaun Tabatt podcast and is the founder of Cross Focused Media, an agency that provides social media and literary publicity services to the Christian publishing community. Tabatt has worked on projects for a number of publishers, including Zondervan and B&H. He and his family live in Cottage Grove, Minnesota.

“With Shaun’s background and online and social media savvy, he has brought a fresh perspective and energy to our team,” said Carra Carr, marketing director for Bethany House nonfiction and Chosen. “As we look to the future and the shifting priorities of media, he’s already helping to realign and revitalize our core publicity strategies—and I’m excited to see the positive impact this will have on our authors and their books.”

 
Warner Press promotes Kevin Spear to marketing manager Print Email
Written by Christian Retailing Staff   
Thursday, 15 January 2015 09:28 AM America/New_York

warner-press-logoWarner Press has announced that 12-year company veteran Kevin Spear has been named its new marketing manager.

Spear joined the company in 2002 as a graphic designer. He designed Warner’s marketing materials as well as wrote, illustrated and designed many of its children’s products.

In 2012, Kevin was promoted to director of digital marketing.

“Technology has changed the way we communicate, especially within the church,” said Eric King, president of Warner Press. “Kevin’s experience in digital marketing, and his decision to attain his MBA, makes him a great choice for this new position.”

Before coming to Warner Press, Spear was a marketing designer for Creative Converting and a book designer for Pearson Education in Indianapolis. He has also contributed to publications such as Leadership Journal, Kidzmatter, and Alpha Books. Spear earned his bachelors and MBA degrees from Anderson University.

 
Bell joins Icon Media Group as senior publicist Print Email
Written by Shannon Stowe   
Monday, 12 January 2015 10:30 AM America/New_York

Icon-Media-GroupIcon Media Group announced today that Katie Powell Bell has joined the firm as senior publicist. Bell most recently served as senior publicist for children’s and gift books at HarperCollins Christian Publishing, a division of HarperCollins Publishers.

“Katie’s publishing experience expands our firm into new areas and her media contacts are top notch. We are excited that she has joined our team,” said Icon Media Group Co-founder and President Shanon Stowe.

During her 2 1/2 years at HarperCollins Christian Publishing, Bell launched several New York Times best-sellers and worked with several authors, including country music star Josh Turner, pastor Matthew Barnett, Jesus Calling writer Sarah Young, Christian musician and actor Matthew West, and popular blogger Mandy Hale.

“I am thrilled to join such a powerhouse team. I look forward to my future with Icon,” Bell said.

Icon Media Group serves publishing, film and non-profit clients. Icon served as the publicity firm behind the No. 1 independent film of 2014, Pure Flix’s “God’s Not Dead,” which shocked the film industry by grossing more than $100 million worldwide. In the fall of 2014, the firm launched two top-five New York Times bestsellers: You Can, You Will by Joel Osteen, and The Best Yes by Lysa TerKeust.

Icon’s client roster has included: Sony/Affirm Films, Provident Films, One Media, Pure Flix, Red Entertainment, Salt Entertainment, Joel Osteen Ministries, Zondervan, American Bible Society, Thomas Nelson, Random House, Bethany House, Baker Books and David C Cook.

Bell can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..