|Worthy hires marketing veteran for vice presidency|
|Written by Jeremy Burns|
|Wednesday, 08 July 2015 05:28 PM America/New_York|
Worthy Publishing Group has hired Wayne Hastings as senior vice president of marketing and research & development.
Hastings served as a senior vice president of marketing at Thomas Nelson, after which he was promoted to senior vice president and publisher of Bibles, reference & curriculum. In that role, he led the development of several best-selling and award-winning products and campaigns, including the Chronological Study Bible, The Word of Promise Audio Bible and the Million Bible Challenge campaign.
For Worthy, Hastings served as associate executive editor and marketing consultant on The Jeremiah Study Bible, which has sold nearly 300,000 copies in its first two years.
“Worthy is enormously privileged to have a gifted professional like Wayne join our team,” said Byron Williamson, president and CEO of the Worthy Publishing Group. "His experience in marketing and as a publisher as well as the retail and wholesale side of the book industry at The Parable Group and Spring Arbor allow him to bring a wealth of insight and expertise to our rapidly growing company.”
Hastings will work with Worthy’s marketing team, including marketing managers Caroline Green and Heather Hulse as well as the director of public relations, Morgan Canclini. The marketing group supports Worthy’s trade book program and the Inspired, WorthyKids/Ideals and Ellie Claire imprints.
“I am excited to join the Worthy Publishing leadership team,” Hastings said. “I believe strongly in their mission of helping people experience the heart of God and look forward to the opportunity of serving their authors and customers. I am also thrilled to be a part of a growth-oriented company and that is effectively engaging readers with life-changing content.”