BroadStreet Publishing, Authentic partner Print
Written by Christine D. Johnson   
Thursday, 07 August 2014 03:27 PM America/New_York

Carlton Garborg teams up with Jerry Bloom for new company

Broadstreet Blk-cropped 300-pxBroadStreet Publishing Group has announced its partnership with U.K.-based Authentic Media, a division of Koorong, a Christian retailing and distribution company based in Australia.

Newly formed BroadStreet is led by Carlton Garborg, former president of Summerside Press and Ellie Claire, along with Jerry Bloom of Publisher’s Factory Outlet and Paul Bootes of Authentic Media.

The company’s focus is to create meaningful, inspirational products that share God’s truth with quality, beauty and creativity. BroadStreet will publish nonfiction, fiction, a new Bible translation and a line of content-driven journals under its Belle City Gifts imprint.

“The heart of BroadStreet is to tell great stories that will bring people closer to Jesus and to present messages of truth through beautifully designed products,” Garborg said. “It’s been a joy to see this venture take shape with the partnership of Jerry and Paul. The blend of our collective experience in packaging, sales, distribution and retail gives BroadStreet a solid foundation to build upon.”

Paul Bootes, managing director of Koorong, said: “Carlton Garborg and Jerry Bloom are industry veterans and have assembled a talented and experienced team. BroadStreet is destined to be a significant force in Christian publishing.”

Fall book titles from BroadStreet include Falling Into Heaven, Bloodline and Mountain Man, the latter from  a regular on A+E’s Duck Dynasty.

The Passion Translation, a new Bible translation from Dr. Brian Simmons, is in development. Simmons published several books of the Bible, and BroadStreet will release seven of them, including simultaneous e-book editions, in October. The New Testament will be completed by 2017 with the whole Bible expected to follow in eight years. —Christine D. Johnson