Former Gospel Light head relaunches Print
Written by Christine D. Johnson   
Thursday, 07 August 2014 03:22 PM America/New_York

Bill Greig III and wife Rhonni bring new trade strategy and distribution set-up to new church resource company

RhonniGreig-BillGreigBill Greig III, former president of Gospel Light, and his wife, Rhonni, are resetting their direction with an innovative new publishing company called, which is also its domain name.

This transition came about as the Greigs sensed a shift in this season of life. Bill took a sabbatical from Gospel Light in 2013 to consider the couple’s future direction. Going through multiple transitions, not the least entering the “empty nest” stage of life, the Greigs sensed that God was shifting them into a new season. Bill believed that God was leading him to leave Gospel Light—a company founded by Henrietta Mears and handed down to his care from his father and grandfather—and to implement a new virtual-publishing model with a new team in place.

Confirmation came when he presented his ideas to Rhonni, and she told him of a dream she had had a year earlier of a virtual publishing company with limited infrastructure, but with significant impact found by combining new technology and social media with the truths of the gospel.

Bill was reminded of a ministry based in Forest, Virginia, in the Lynchburg metro area, Church Growth Institute (CGI), founded by Larry Gilbert. After initial inquiries, the Greigs found elements of their new publishing model already in place at CGI—a strong mission and position in an important market niche, foundational biblical resources used by thousands of churches, a value proposition that allows customers to choose between “free” and “premium” resources, more than 5 million users of the “Team Ministry” Spiritual Gifts Inventory, over 700,000 customer email addresses, a leading web domain and a profitable e-commerce store.

CGI’s missing elements were a trade strategy and a distribution partner, as for 36 years, its resources had only been available through direct sales to churches and individuals.

“When I saw how was connecting their resources with their end consumer, I saw the potential for God to use these systems, with some upgrades and fine tuning as well as partnering with wtrade distributors and bookstores to reach many more churches and individuals,” Greig said.

With the new company in place, all resources are available to trade accounts through Advocate Publisher Solutions at Send The Light Distribution. Retailers can find more information at

The primary trade strategy for the relaunch is to update the best-selling “Team Ministry” spiritual-gift resource line with expanded editions and formats that work best in bookstores. Five new products in the line are expected to ship in December with a Jan. 1, 2015, publication date.

“ publishes the top Spiritual Gifts Inventory available, and we are delighted to see it finally available for retailers to access and offer to their customers,” said Darren Henry, president of Advocate Distribution Solutions, a division of Send The Light Distribution. “Bill and his team are doubtlessly going to build upon its already incredible success and introduce new products that will help Christians everywhere gain insight and growth in their church and spiritual lives. Send The Light is proud to offer these items!”

The Greigs have embraced their new assignment as co-owners and partners.

“It has been a year of trust, faith and experiencing God’s unmerited favor as we have leaned into this new endeavor with Christ as our foundation and sustainer,” Rhonni said.

Bill sees a bright future for the company.

“The entrepreneurship gifting my father fostered in me, along with my strategic and visionary strengths helped me to see that with some innovation, the Lord’s blessing and wisdom, has only opportunity and growth ahead,” he said.  —Johnson