Resource guide will assist retailers in serving the church

Many of our readers likely have a Vacation Bible School (VBS) experience—good or bad—burned in their brain. Yes, I’m resisting the urge to tell you mine. That said, God has used VBS in many lives. Studies have shown that VBS is still a vital vehicle for communicating the gospel message and seeing hearts changed. What could be better than that?

As we approach 2014, we aim to find every new VBS program that will be sold in Christian retail stores to share in our VBS Guide. On an annual basis, we equip Christian retailers in relaying this information and product to churches, so stores can play their part in making a real difference in their communities. We trust that you will find the program listing, At-a-Glance chart and feature by Gospel Light’s Donna Lucas of benefit as you serve the VBS customer.

I’d also like to take a moment to welcome our new assistant editor, Jeremy Burns. From time to time, Jeremy will be calling retailers to find out what’s new and newsworthy, not to mention all the contacts he’ll be making with publishers and other suppliers on an ongoing basis.

As always, we invite you to connect with us on social media and share your thoughts about how Christian Retailing can serve you better.