Rachel Shaver has joined B&H Publishing Group marketing team as the new B&H Kids marketing strategist. This is a new position for B&H Kids as the company continues to expand its publishing line.

“For the past year at B&H we have been building the B&H Kids line, and as it has grown, we have recognized that having a focused marketing person like Rachel Shaver will be integral to our strategic growth,” said Amanda Sloan, senior vice president of marketing at B&H. “We are excited to have her on the B&H team.”

In her new role, Shaver will be leading the marketing strategy for the B&H Kids brand. Building off of the successful launches of children’s books like Audrey Bunny by Angie Smith, The Big Picture Interactive Bible Storybook and The Big Picture Interactive Bible, B&H Kids aims to continue to grow under her marketing leadership.

“I am thrilled to be joining the B&H Publishing team,” Shaver said. “We have great authors and products and I am excited to help recognize the full potential of what we have to offer.”

Shaver has years of experience marketing various forms of media and has most recently been with Ingram Content Group, where she worked with several publishers and led the product marketing initiatives for Ingram Publisher Services. Prior to working at Ingram, Shaver was the marketing manager at INO Records in Brentwood and an online content coordinator at Warner Bros. Records.

“We’ve seen significant growth at B&H Kids and are very excited for what we know Rachel will bring to our team,” said B&H Kids Publisher Dan Lynch. “She has the passion for what we are about and unique talents we believe will important as we strive towards future goals.”