Rodriguez, who has more than 20 years of experience in the publishing industry, was associate director at Grupo Nelson--the Spanish division of Thomas Nelson--where he led in the areas of new author acquisitions, marketing and advertising. Tod Suttleworth, vice president of Thomas Nelson, said Rodriguez "played a key role during his last five years with us, where sales increased by a 22% margin."

Editorial Unilit President David Ecklebarger added: "We believe that his gifts and experience will complement our already effective publishing, sales and marketing team. I look forward to working with him."