Written by Production
Monday, 14 January 2013 04:02 PM America/New_York
Sue Smith, manager of the newly reconstructed Baker Book House, offers advice to retailers considering a similar store transformation:
- Let yourself think outside the box. Now the store not only looks better, but lives better.
- Ask first, then listen. Ask what staff and customers want and need, then listen to their answers.
- Communicate with customers about changes. Let them know what sections will be gone for awhile; let them know when the renovation will be done.
- Keep the renovation in perspective. The mess is temporary, and in the end, the store will be vastly improved.
- Decide early exactly what you want your store to be, then make all decisions based on that definition.
- Know your customers. What kind of furniture will appeal to them? Do they use the store as a study spot? Offer them tangible benefits such as Wi-Fi and coffee.
- Separate the store’s children’s space with lighting, flooring, bright colors and shelving that allows youngsters to access books.
- Position the teen/young adult section near, but not in, the children’s section.
- Brainstorm unique ways to bring customers into the store.
- Step out in faith. Plan well and trust God.