Surprise sellers |
Written by Eric Tiansay | ||||||||
Thursday, 30 June 2011 10:42 AM America/New_York | ||||||||
With more than 2 million in sales, a children’s version due to release in November and a movie adaptation, Heaven is for Real (Thomas Nelson) has been one the surprise hits of the Christian publishing world, since its release last fall. Like William P. Young’s best-seller The Shack, it is one of those titles that has been propelled more by word-of-mouth recommendation than advertising and promotion. We talked with representatives of publishers of similar titles, which have racked up sales of more than a million without a major marketing push, about handling such unexpected successes and the role Christian retail stores have in their impact. Taking part in the discussion were:
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