It's the most important-and busiest-season of the year. What impact will the economy have this year? And how do stores prepare for Christmas and ensure that they don't lose the true spirit of the season?

Listen in as Christian Retailing editor Andy Butcher discusses the issues with four retailers:

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David Almack, U.S. Director of CLC International bookstores in Philadelphia	Mike Guido, owner of Majesty Books & Bibles in Manchester, Conn.	Heidi Macias, manager of Books of Hope at Community of Hope Church in Rosemount, Minn.	Josh Mosey, marketing/church relations specialist at Baker Book House in Grand Rapids, Mich.