Christian Retailing

Vital Signs: Unwrapping Gifts - Why Carry Gifts? PDF Print E-mail
Monday, 23 February 2009 10:19 AM EST
Article Index
Vital Signs: Unwrapping Gifts
Gift Sales Predictions
Why Carry Gifts?
Ministry Reason for Gifts
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QUESTION: What is the "business reason" for carrying gifts in your store?

“Not viable to concentrate 100% only on books, which would probably be my first desire. We must diversify to keep our book selling healthy.”

“Make us a one-stop shop.”

“Better Margin, gets people into the store.”


“Better margins than other categories.”

“To give choices to the customers.”


“Width of reasons for consumers to visit.”

“Customer demand.”

“Variety and add-on sales.”

“Keep customers in store longer.”