QUESTION: What is the "business reason" for carrying gifts in your store?

“Not viable to concentrate 100% only on books, which would probably be my first desire. We must diversify to keep our book selling healthy.”

“Make us a one-stop shop.”

“Better Margin, gets people into the store.”

“$$$.”

“Better margins than other categories.”

“To give choices to the customers.”

“Survival."

“Width of reasons for consumers to visit.”

“Customer demand.”

“Variety and add-on sales.”

“Keep customers in store longer.”