Christian Retailing

NEWSLETTERS Current Issue HarperCollins Christian acquires Olive Tree Bible Software
HarperCollins Christian acquires Olive Tree Bible Software PDF Print E-mail
Written by Christine D. Johnson   
Monday, 05 May 2014 11:31 AM EDT

OliveTreeHarperCollins Christian Publishing (HCCP) has announced its acquisition of Olive Tree Bible Software.

Olive Tree (olivetree.com) is a leading online and mobile Bible resource and e-commerce company with software accessible on desktop, tablets and mobile devices across all major platforms. The company focuses on providing e-only products to facilitate how consumers read and interact with content.

The acquisition of Olive Tree directly aligns with HCCP’s mission and digital growth strategy. 

“Olive Tree’s product and technology expertise, combined with HCCP’s resources, will better equip us in the digital Bible study resources market,” said Mark Schoenwald, president and CEO of HCCP. “Our business objective is to continue delivering content to our readers in the format that best fits their lives. Olive Tree offers its customers incredible value through its apps and software, and this acquisition, although relatively small and strategically different than content acquisitions, provides our business with the opportunity to enhance our technical capabilities and create unique experiences for our consumers.”

Rachel Barach, currently general manager of HCCP’s Bible Gateway, will oversee Olive Tree’s operations.  

“I am thrilled to lead these two groups,” Barach said. “Olive Tree’s focus on high quality, educational Bible experiences will complement Bible Gateway’s mission to provide easy access to Scripture. Together, they will help grow biblical knowledge and engagement worldwide.

“We are committed to upholding the integrity of Olive Tree with its operating partners, publishers and consumers,” she added. “We believe that these relationships are, and will continue to be, an integral part of our strategy moving forward.”

HCCP has long experienced the value Olive Tree brings as a retailing partner. 

“Olive Tree has always had a positive impact on the discoverability of our products,” Schoenwald said. “We believe this is a significant addition to our digital portfolio, but we are also committed to maintaining and growing relationships with all of our current online retailer and Bible software companies.  These partnerships are all vital to our business and we could not fulfill our mission without their support.”

Olive Tree is based in Spokane, Wash. Founder Drew Haninger will move immediately into an advisory role during the transition period.

 

In this current issue:

ICRS addresses industry concerns but sees big attendance drop

News image

Christian retailers gathered with suppliers and distributors at the Orange...

READ MORE

Integra introduces in-store kiosks to grow wall-art sales

News image

Interactive technology is redefining the way consumers can shop for...

READ MORE

Vendors display skill and scripture with new gift items

News image

Gift vendors at the 2015 International Christian Retail Show displayed...

READ MORE

General Session panelists ‘hug It out’ after heated exchange

News image

Tuesday morning's ICRS General Session was supposed to stay focused...

READ MORE

Don Piper's '90 Minutes in Heaven' draws capacity crowd at ICRS

News image

Faith-based films were big business at ICRS Orlando, with screenings...

READ MORE

Film buzz big among retailers, authors and suppliers

News image

The buzz about films at ICRS took center stage at...

READ MORE

Study: Christian fiction readers buy, read more books

News image

Christian fiction readers read more than the national average and...

READ MORE

Josh McDowell offers charge to church bookstores

News image

Church bookstore managers and staff and those considering entering the...

READ MORE

Retailers offer input in new version of children's workshop

News image

A panel of children’s suppliers and experts told retailers Monday...

READ MORE

Logos retailers celebrate the power of the book

News image

Members of the Association of Logos Bookstores have nominated and...

READ MORE

Graphic novels help stores make 'cultural connection' with fans

News image

Graphic novels continue to demonstrate tremendous growth potential in the...

READ MORE

Virtual Storehouse CEO shares tech tools for ministry

News image

Don Olson, CEO of Virtual Storehouse and Foreign Christian Books focused...

READ MORE
100%
-
+
0
Show options

a