Christian Retailing

NEWSLETTERS Current Issue HarperCollins Christian acquires Olive Tree Bible Software
HarperCollins Christian acquires Olive Tree Bible Software PDF Print E-mail
Written by Christine D. Johnson   
Monday, 05 May 2014 11:31 AM EDT

OliveTreeHarperCollins Christian Publishing (HCCP) has announced its acquisition of Olive Tree Bible Software.

Olive Tree (olivetree.com) is a leading online and mobile Bible resource and e-commerce company with software accessible on desktop, tablets and mobile devices across all major platforms. The company focuses on providing e-only products to facilitate how consumers read and interact with content.

The acquisition of Olive Tree directly aligns with HCCP’s mission and digital growth strategy. 

“Olive Tree’s product and technology expertise, combined with HCCP’s resources, will better equip us in the digital Bible study resources market,” said Mark Schoenwald, president and CEO of HCCP. “Our business objective is to continue delivering content to our readers in the format that best fits their lives. Olive Tree offers its customers incredible value through its apps and software, and this acquisition, although relatively small and strategically different than content acquisitions, provides our business with the opportunity to enhance our technical capabilities and create unique experiences for our consumers.”

Rachel Barach, currently general manager of HCCP’s Bible Gateway, will oversee Olive Tree’s operations.  

“I am thrilled to lead these two groups,” Barach said. “Olive Tree’s focus on high quality, educational Bible experiences will complement Bible Gateway’s mission to provide easy access to Scripture. Together, they will help grow biblical knowledge and engagement worldwide.

“We are committed to upholding the integrity of Olive Tree with its operating partners, publishers and consumers,” she added. “We believe that these relationships are, and will continue to be, an integral part of our strategy moving forward.”

HCCP has long experienced the value Olive Tree brings as a retailing partner. 

“Olive Tree has always had a positive impact on the discoverability of our products,” Schoenwald said. “We believe this is a significant addition to our digital portfolio, but we are also committed to maintaining and growing relationships with all of our current online retailer and Bible software companies.  These partnerships are all vital to our business and we could not fulfill our mission without their support.”

Olive Tree is based in Spokane, Wash. Founder Drew Haninger will move immediately into an advisory role during the transition period.

 

In this current issue:

Moody’s Chapman Center expected to impact publishing ministry

News image

Author Gary Chapman and his wife, Karolyn, have given a...

READ MORE

AAP: Religious book sales drop in May

News image

Books published by religious presses fared well in April (+10.7%),...

READ MORE

B&H Publishing Group launches new global division

News image

B&H Publishing Group is expanding its international focus with the...

READ MORE

Zondervan celebrates 25th year of ‘The Man in the Mirror’

News image

Zondervan has published Patrick Morley’s The Man in the Mirror:...

READ MORE

Master Books to publish Bill Nye-Ken Ham debate book

News image

Master Books has announced the publication date for its new...

READ MORE

TV’s Duggar family chooses Alpha Omega homeschool curriculum

News image

Alpha Omega Publications (AOP) recently announced that the Duggar family...

READ MORE

HarperCollins announces holiday express shipping for stores

News image

HarperCollins Publishers recently announced a holiday express-shipping program for independent...

READ MORE

New inspirational romance publisher announces frontlist titles

News image

Inspirational-romance publisher Redbud Press has announced the upcoming launch of...

READ MORE

NFL quarterback RGIII’s move draws attention to NOTW tee

News image

Washington Redskins’ quarterback Robert Griffin III (RGIII) followed National Football...

READ MORE

Bookstore sales drop in July

News image

July bookstore sales were down to $707 million from July...

READ MORE

1Eighty Apparel launches Christ-in-Christmas campaign to help needy

News image

Atlanta-based Pipeline Social Media Solutions has formed a partnership with...

READ MORE

GMA to honor Hillsong with Lifetime Achievement Award

News image

The Gospel Music Association (GMA) annually presents special awards to...

READ MORE
100%
-
+
0
Show options

a