Give Yourself Away, the 16th recording from GRAMMY-nominated NewSong, signals a new era of music and ministry for the legendary group. After 28 years together, the November release is NewSong's debut on its new imprint, His Honor Music.

The project represents a series of firsts for the band, including an innovative marketing campaign.

"We've had fantastic label partners in the past, but this gives us even more flexibility to do things on occasion that are a little more radical," said NewSong founding member Eddie Carswell.

Testing that statement, every Give Yourself Away CD sold will contain an extra copy of the album intended for giveaway.

Give Yourself Away finds NewSong partnering for the first time with one of Christian music's most acclaimed producers, Charlie Peacock, for 10 tracks that showcase the band's modern pop sensibilities and tight harmonies. Longtime fans also will be pleased to hear the soulful lead vocals of Russ Lee in the mix again.

Carswell, Lee and Peacock are among the project's key songwriters, with such names as Matthew West and Sanctus Real's Matt Hammitt also contributing. The debut single, "That's What Mercy Is," was penned by Carswell and West.

NewSong's annual Winter Jam Tour Spectacular has become one of the largest tours in all of the music industry, and this year's tour saw more than 60,000 decisions for Christ. In 2010, the tour will kick off Jan. 8 and will hit more than 40 cities.

To order, call EMI CMG at 800-877-4443 or visit www.emicmgdistribution.com.