Christian Retailing

QUESTION OF THE WEEK: Christmas timing Print Email
Written by Staff   
Wednesday, 20 October 2010 08:41 AM America/New_York

Christmas comes but once a year—but when? Knowing when to launch the holiday season in a church store is a sensitive issue—not starting so soon as to annoy shoppers who dislike the commercialization of Christmas, but not lagging too far behind other retailers either.

When do you start to focus on Christmas, what guides your decision, and what do you do to promote the season?

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