Christian Retailing

CULTURE WATCH: Green, with shades of gray Print Email
Written by Staff   
Tuesday, 16 November 2010 04:26 PM America/New_York

Environmental issues are a concern for most American ”Millennials,” but they vary on how significantly they view the importance of a green agenda.

Nearly nine in 10 of those born between 1980 and 1991 say it’s up to their generation to clean up the environment—but a majority also believes that many Millennials go overboard when it comes to environmental issues.

These are the findings from a LifeWay Research study for an upcoming book by Thom Rainer and his son Jess Rainer, The Millennials: Connecting to America’s Largest Generation.

“Millennials show an acute awareness of the issues surrounding the environment,” said Thom Rainer, president and CEO of LifeWay Christian Resources. “Any outright dismissal of environmental issues will be seen as crass ignorance regarding both the people and the planet.”

Millennials are split, though, on whether their peers go too far on environmental issues. A slim majority of those surveyed (54%) agreed that “many people in my generation go overboard on environmental issues,” while 18% agreed strongly. Disagreeing: 36% somewhat and 10% strongly.

“Churches were once built at the center of town because it was the place where faith and culture intersected,” Rainer said. “But today’s research shows the church at the margins of conversations important in our culture. Christians do not have to agree about the issues of environmentalism, but they should be engaged in the dialogue important to the largest generation in American history.”

Source: LifeWay Research

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o read the report in full, go to http://www.lifeway.com/article/170483/.