Christian Retailing

PICTURE OF THE WEEK: Making a statement Print Email
Written by Christine D. Johnson   
Wednesday, 28 July 2010 09:30 AM America/New_York
It's not just how your store looks inside that will draw shoppers, but how you present it throughout the rest of the church. When East Valley Bible Church in Gilbert, Ariz., opened The Commons--a combined bookstore and meeting area--there was an emphasis on the "community" that they offered to church members.