I spend many hours each year searching out great gifts for men. Of course, you already have the best gifts of all with books and Bibles. But then, even ol' dad needs a little pampering, so take heart. There are wonderful gifts out there for the finding.

In purchasing gifts designed for men, remember that women, who represent more than 75% of all retail sales, will actually be the ones buying many of these gifts. So, make sure that your displays appeal to women, while keeping the overall look "manly."

Purchase items that a woman thinks a man needs. Bible markers, journals and audiobooks are winners. Books that fall in the Christian Living category have great offerings. Books by sports figures, leadership motivators and doctors are good choices.

In apparel, you could add ties with scripture designs. For the sportsmen in your church, there are outdoorsmen T-shirts and hunting hats as well as Bible covers and hats in camouflage.

Wooden pen sets, leather journals and key rings are all available with scriptures engraved on them. And for the handymen, there are flashlights and tape measures. Also, beautiful framed art pieces could hang in an office.

With a little research, the right display and positioning in the store is all you need to make men's gifts fly off the shelves.

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