Striking displays don't have to be elaborate. The old saying, "Stack them high and watch them fly" still holds true. Making a focus of a new or important title by piling all in-stock copies together can create a sense of significance and urgency--as seen at Lakewood Bookstore at Lakewood Church in Houston. The approach doesn't necessarily require a large number of books, though-in a smaller store, a stack of even half-a-dozen copies on a table can bring emphasis in comparison to everything else in the store.
|