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NEWSLETTERS All Issues June 12, 2009 PICTURE OF THE WEEK: Stacking statements
PICTURE OF THE WEEK: Stacking statements PDF Print E-mail
Thursday, 11 June 2009 01:18 PM EDT

Striking displays don't have to be elaborate. The old saying, "Stack them high and watch them fly" still holds true. Making a focus of a new or important title by piling all in-stock copies together can create a sense of significance and urgency--as seen at Lakewood Bookstore at Lakewood Church in Houston. The approach doesn't necessarily require a large number of books, though-in a smaller store, a stack of even half-a-dozen copies on a table can bring emphasis in comparison to everything else in the store.

 

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