Christian Retailing

Zondervan signs multi-book deal with Guideposts Print Email
Written by Jeremy Burns   
Monday, 11 May 2015 04:24 PM America/New_York

GuidepostsLogoZondervan will bring Guideposts’ best-selling annual devotionals to the retail market through a new deal between the two companies. During the next three years, Zondervan will publish and distribute multiple editions of Daily Guideposts and Mornings With Jesus. Guideposts will continue to compile the devotionals and its direct-to-consumer marketing.

“We are honored to partner with one of the country's most trusted brands,” said David Morris, vice president and publisher for Zondervan. “For over 70 years, Guideposts has inspired readers and brought God’s presence into their everyday lives with powerful story-driven content. We welcome Guideposts into the Zondervan publishing family and look forward to helping them reach new readers with this insightful content.”

The 2016 editions of Daily Guideposts and Mornings with Jesus will release from Zondervan on Oct. 27. Both devotionals feature 366 dated readings from multiple authors. Daily Guideposts’ featured writers include Guideposts magazine Editor-in-Chief Edward Grinnan, Guideposts magazine Executive Editor Rick Hamlin and New York Times best-selling author Debbie Macomber.

Now celebrating its 40th anniversary, Daily Guideposts has sold more than 20 million copies.

Daily Guideposts and Mornings With Jesus, Guideposts’ popular devotional books, foster connections in amazing ways—between readers and writers, readers and God, and readers to readers,” said Lenore Lelah Person, vice president and editorial director of Guideposts Books & Inspirational Media. “Because many of the same authors come back year after year, readers tell us they think of them as family and look forward to updates on their families, friends and neighbors and their faith discoveries. We are excited to partner with Zondervan/HarperCollins Christian to bring Daily Guideposts and Mornings With Jesus to a wider audience!”

Daily Guideposts 2016 centers on the theme "Abide in Me" from John 15:4, 9, and is filled with brand-new devotions from 49 writers. Each day readers will enjoy a Scripture verse, a true first-person story told in a conversational style, which shares the ways God speaks to us in the ordinary events of life, and a brief prayer to help focus the reader to apply the day’s message. For those who wish for more scriptural depth, “Digging Deeper” provides additional Bible references that relate to the day’s reading.

Mornings With Jesus 2016 offers a fresh perspective of the Son of God, and gives a deeper understanding of what His nature and promises means for us. Ten women writers contribute to this devotional, including Tricia Goyer, Erin Keeley Marshall and Cynthia Ruchti. Readers will enjoy a Scripture verse, reflection on Jesus’ words and a “Faith Step” that aims to inspire and challenge.