Christian Retailing

Kerusso supports persecuted Christians as part of new line Print Email
Written by Brad Henderson   
Monday, 09 February 2015 11:04 AM America/New_York

persecuted-churchKerusso, the leader in Christian apparel and gifts, has announced its new line designed to spread the good news to the world through even more stylish designs and creative products than ever before.

The new line of clothing features 18 new T-shirts for men and women, and five new designs for kids. The company is also introducing four tank tops that bear some of the same Bible verses and Christian-inspired designs used on the company’s best-selling T-shirts.

One of the new T-shirts, “Persecuted Church,” is designed to raise awareness of persecuted Christians around the world. A portion of the proceeds raised from the sale of this shirt will be donated to Open Doors.

The nonprofit organization whose mission is to support Christians in the world’s most oppressive countries by providing Bibles and gospel development, advancement of women and children, and community restoration.

“This is a timely matter,” said Vic Kennett, founder and chief executive officer of Kerusso. “The media coverage that persecuted Christians get is pretty minimal, so this is our way of making others aware of their plight, while raising money for their cause.”

Last year, Christians in the Middle East garnered national attention when they were singled out by the militant Islamic State in Iraq (ISIS), who painted the Arabic letter, “ن” on their homes. The ن stands for Nasara or Nazarenes, a pejorative Arabic word for Christian.

“There are many who would deny our Christian brothers and sisters the right to worship, and that is unacceptable to me,” Kennett said. “Mark 16:15 says, ‘Go into all the world and preach the gospel to all creation.’ That is the driving force behind everything we do at Kerusso. It is our mission, and it pains me to think that there are people who fear for their lives simply because they believe in Jesus Christ.”

According to Open Doors, every month 322 Christians are killed for their faith, 214 churches or Christian properties are destroyed, and 772 violent acts are committed against Christians. The Open Doors organization has been in existence for nearly 60 years and serves Christians in more than 60 countries worldwide.

To learn more about the Persecuted Church T-shirt, and the rest of the new spring line from Kerusso, visit kerusso.com.