Christian Retailing

Send The Light relaunches church supply program Print Email
Written by Christine D. Johnson   
Wednesday, 03 September 2014 05:29 PM America/New_York

SendTheLight-40-webSend The Light Distribution has expanded and relaunched its Premier Partner Advantage Program. The program offers retailers extra discounts on more than 200 best-selling products in 16 church-supply categories.

The products in the program come from 11 vendors, including B&H Publishing Group, Abingdon Press, Swanson Christian Products, Will & Baumer, Warner Press and G.T. Luscombe.

In addition to the extra discount, Premier Partner Advantage participants will receive specials on key, best-selling seasonal products. They also have access to a variety of catalogs, plan-o-grams and downloadable marketing materials such as videos for in-store use and reprintable flyers and brochures to assist in direct-to-consumer marketing.

“As someone who has spent many years selling church supplies for a major church supply vendor, my desire is to assist retailers in developing the best assortment of products for their church supply department and to make marketing tools available to help them better serve their local church,” said Church Account Manager Ed Barber.

Mark Phillips, vice president of sales and marketing, thinks the newly relaunched program meets a need in the industry.

“I’m very pleased with all of the hard work Ed Barber has put into revamping this important program,” he said. “We believe Premier Partners is what our industry needs because it allows our customers to source key church-supply products from a single supplier without having to make huge sacrifices in discount.”