Pure Flix film God’s Not Dead debuted at No. 1 on the Nielsen Christian Videos sales chart and at No. 2 on the Nielsen VideoScan First Alert sales chart, which tracks Blu-ray and DVD combined sales for the week ending Aug. 10. God’s Not Dead also saw a strong 20-week theatrical release.

“God’s Not Dead is a film that will live for years in the retail, digital and on-demand market,” said Michael Scott, managing partner of Pure Flix, which produced and distributed the film. “We expect the DVD sales to continue to be strong extending into Christmas, as this is a prime gift item for the holiday season.”

The PG-rated film grossed more than $60 million at the box office and released on DVD Aug. 5. It features Kevin Sorbo (Soul Surfer, Hercules), Shane Harper (High School Musical), David A.R. White (Revelation Road) and Dean Cain (Lois & Clark), with special appearances by Newsboys, and Willie and Korie Robertson of the reality TV series Duck Dynasty.

In addition to the DVD and Blu-ray editions of God’s Not Dead, ancillary merchandise such as T-shirts, hats, silicone bracelets and souvenir cups are available from New Day Christian Distributors. —Johnson

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