Christian Retailing

Anchor partners with Worthy Latino for Spanish distribution Print Email
Written by Christine D. Johnson   
Thursday, 28 August 2014 06:37 PM America/New_York

Anchor-WorthyLatino-webAnchor Distributors and Worthy Latino have join forces to meet growing demand for Spanish books.

Anchor Vice President John Whitaker and Worthy Latino Executive Director Sam Rodriguez have announced the companies will work together to provide quality Spanish titles to the ever-growing global Hispanic book market.

Worthy Latino titles, including John Hagee’s New York Times best-seller Four Blood Moons (Cuatro Lunas de Sangre)will be available this fall to Anchor’s extensive network of Christian booksellers worldwide and select domestic retailers.

“I’m so thankful for Worthy Latino’s tremendous new lineup of fall books and for the opportunity to get them into readers’ hands,” Whitaker said. “It’s an answer to prayer—our family of stores’ demand for Spanish books has steadily exceeded the supply in recent years.”

Rodriguez agreed that there is a great need for such titles.

“Worthy Publishing created the Worthy Latino imprint to meet this growing need among Hispanic readers,” he said. “We’re grateful to partner with Anchor, a distributor well-respected and established in the worldwide Spanish book market.”

Hagee’s Cuatro Lunas de Sangre releases Sept. 16, followed by Spanish editions of Making Sense … When Life Doesn’t by Cecil Murphey and The Good Fight by Drs. Les and Leslie Parrot, releasing Oct. 14.

Anchor’s International Account Manager Diane Rogers will provide sales and support for the new Spanish titles.

“I know the Spanish retailers will be delighted because they’re continually telling me that their customers are hungry for more solid Christian teaching,” Rogers said. “What a joy to be able to offer such a great lineup of titles!”

Additional Worthy Latino titles by authors such as Charles R. Swindoll, Michael W. Smith, Julie Clinton and Bob Buford also will be available this fall, releasing in the last two weeks of October.