Christian Retailing

NEWSLETTERS Current Issue Study: Bulk of retail purchases happen in-store
Study: Bulk of retail purchases happen in-store PDF Print E-mail
Written by Christine D. Johnson   
Monday, 18 August 2014 02:57 PM EDT

30398564Sm  Istockphoto-LDProd-webMost U.S. retail sales—a whopping 92%—still happen offline, according to a survey of more than 1,000 U.S. consumers conducted by Ripen Ecommerce.

Using Google Consumer Surveys, analysts polled more than 1,000 American shoppers to discover the number-one thing keeping them offline while shopping.

Findings showed that the touch factor is still significant with 30.8% wanting to see or touch the products before buying.

Instant gratification is also an important factor with 29.9% of respondents wanting their items right away.

Some respondents (14.4%) also wanted to save on shipping costs, 6.5% of consumers prefer offline due to easier/cheaper returns. Nearly 17% were concerned for their personal privacy, so they choose to shop in-store.

Visit the Ripen site (ripenecommerce.com/blog/ecommerce_survey) for some related suggestions to drive traffic and sales.

 

In this current issue:

Destiny Image: 'We made the right decision'

News image

Citing major financial considerations, Nori Media Group CEO Don Nori...

READ MORE

LifeWay signs letter of intent on Nashville property

News image

After analyzing more than a dozen offers to purchase its...

READ MORE

700 Club, Joni to feature lauded HCI authors

News image

HCI Books authors Tonier Cain and Erin Merryn will get...

READ MORE

InterVarsity Press inks Tampa pastor to book deal

News image

Pastor, author and recording artist Tommy “Urban D.” Kyllonen has...

READ MORE

Worthy signs Sandra Hagee Parker for debut book

News image

Worthy Publishing announces it signing of author Sandra Hagee Parker—daughter...

READ MORE

Tuesday marks final day for CR’s Best nominations

News image

Vendors and authors still have only one more day to...

READ MORE

Retailers welcome west coast port contract agreement

News image

International Longshore and Warehouse Union and the Pacific Maritime Association...

READ MORE

Pure Flix appoints new chief operating officer

News image

Pure Flix Entertainment announces the appointment of Steve Fedyski as...

READ MORE

Tyndale to publish companion books for ‘A.D.’

News image

Tyndale House Publishers will partner with New York Times best-selling...

READ MORE

Inpop enjoys prosperous year, prepares for monumental 2015

News image

Inpop Records, a Nashville-based entertainment company, is coming off an...

READ MORE

Publishers flock to Family Christian Stores bankruptcy hearing

News image

This week’s bankruptcy hearing for Family Christian Stores (FCS) has...

READ MORE

Cokesbury announces new children’s curriculum

News image

Based on the award-winning Deep Blue Kids Bible, Cokesbury has...

READ MORE
100%
-
+
0
Show options

a