Christian Retailing

NEWSLETTERS Current Issue HarperCollins Christian launches Bible training portal for retailers
HarperCollins Christian launches Bible training portal for retailers PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 31 July 2014 01:03 PM EDT

DylanHillhouse-webHarperCollins Christian Publishing, the corporate home to Thomas Nelson and Zondervan, recently developed a new Bible Training Portal for retailers to educate and equip sales associates in three areas—Bible translations, Bible types and Bible selling.

HarperCollins Christian launched a revised and re-written Bible Training Portal at June’s International Christian Retail Show in Atlanta, showcasing it for retailers in attendance. 

The portal has been mobile-optimized for use on all electronic devices and formatted for personalization to encourage individualized log-ins. Once logged in, course-takers can start and stop their experience at any time for a “go at your own pace” learning environment. In addition, participants will take a quiz at the end of each course to earn a certificate of completion.

“The Bible is the very center of our work,” said Dylan Hillhouse, vice president of marketing for HarperCollins Christian’s Bible Group. “That’s why it was extremely important to us to provide a Bible-training program that our retail partners could rely on to educate and equip their staff. We want them to feel confident with the Bibles they are selling and for them to experience an unbiased training portal for all of our partners to use, despite personal preferences and leanings.”

The free three-course program can be used as a training resource for new associates or for simple reference and reminders for its veteran sellers. It provides core content to help sales associates better conceptualize Bibles and the translations available. 

While the first three courses represent a start, HarperCollins Christian is planning more training opportunities.  

“Our beta testing has been well received by retailers thus far,” Hillhouse said. “However, we will continue to make improvements to the training, with plans to add more courses to the portal. We know that specific product training will help Bible retailers understand the differentiating features of the Bibles we publish versus others in the marketplace.”

Retailers can register, review and take courses online at bibletraining.harpercollinschristian.com.

 

In this current issue:

Simon & Schuster inks deal with Amazon

News image

Simon & Schuster and Amazon have reached a multi-year agreement...

READ MORE

ECPA announces Top Shelf Awards

News image

The art and science of book design was celebrated Tuesday,...

READ MORE

Nazarene Publishing House set to close

News image

Nazarene Publishing House (NPH) and Beacon Hill Press of Kansas...

READ MORE

Mandisa's ‘Good Morning’ certified Gold

News image

On the heels of receiving her first Gospel Music Association...

READ MORE

Apple Pay launches for mobile purchasers

News image

Apple has announced that customers can start making payments with...

READ MORE

Barbour fiction dominates ECPA’s best-seller list

News image

Barbour Publishing has announced that its fiction titles currently hold...

READ MORE

'Inspirational' bands receive American Music Awards nominations

News image

Casting Crowns, Newsboys and Hillsong United have been nominated for...

READ MORE

Stephen Mansfield’s timely book receives media attention

News image

New York Times best-selling author Stephen Mansfield is receiving major...

READ MORE

Christian publishers sign with Bookmasters for distribution

News image

Bookmasters has signed new distribution agreements with three Christian publishing...

READ MORE

CBA previews 2015 ICRS, opens exhibitor registration

News image

Nearly 20 representatives from more than a dozen companies were...

READ MORE

Thom Rainer’s church-focused books still going strong

News image

Thom S. Rainer’s I Am a Church Member (B&H Books)...

READ MORE

Dan Rich announces retirement after 40 years in publishing

News image

David C Cook Chief Publishing Officer Dan Rich will retire...

READ MORE
100%
-
+
0
Show options

a