Christian Retailing

NEWSLETTERS Current Issue HarperCollins Christian launches Bible training portal for retailers
HarperCollins Christian launches Bible training portal for retailers PDF Print E-mail
Written by Christine D. Johnson   
Thursday, 31 July 2014 01:03 PM EDT

DylanHillhouse-webHarperCollins Christian Publishing, the corporate home to Thomas Nelson and Zondervan, recently developed a new Bible Training Portal for retailers to educate and equip sales associates in three areas—Bible translations, Bible types and Bible selling.

HarperCollins Christian launched a revised and re-written Bible Training Portal at June’s International Christian Retail Show in Atlanta, showcasing it for retailers in attendance. 

The portal has been mobile-optimized for use on all electronic devices and formatted for personalization to encourage individualized log-ins. Once logged in, course-takers can start and stop their experience at any time for a “go at your own pace” learning environment. In addition, participants will take a quiz at the end of each course to earn a certificate of completion.

“The Bible is the very center of our work,” said Dylan Hillhouse, vice president of marketing for HarperCollins Christian’s Bible Group. “That’s why it was extremely important to us to provide a Bible-training program that our retail partners could rely on to educate and equip their staff. We want them to feel confident with the Bibles they are selling and for them to experience an unbiased training portal for all of our partners to use, despite personal preferences and leanings.”

The free three-course program can be used as a training resource for new associates or for simple reference and reminders for its veteran sellers. It provides core content to help sales associates better conceptualize Bibles and the translations available. 

While the first three courses represent a start, HarperCollins Christian is planning more training opportunities.  

“Our beta testing has been well received by retailers thus far,” Hillhouse said. “However, we will continue to make improvements to the training, with plans to add more courses to the portal. We know that specific product training will help Bible retailers understand the differentiating features of the Bibles we publish versus others in the marketplace.”

Retailers can register, review and take courses online at bibletraining.harpercollinschristian.com.

 

In this current issue:

Audiobook sales rise significantly in 2014

News image

The audiobook industry is continuing to expand in sales as...

READ MORE

Thomas Nelson promotes senior marketing staff

News image

Thomas Nelson announced two senior marketing promotions July 24. Michael Aulisio...

READ MORE

Jason Crabb honored with street name in hometown

News image

Jason Crabb was recently honored with a street name, “Jason...

READ MORE

Glory Haus gourmet initiative helps the homeless

News image

Glory Haus’ new line, “Pickles with a Purpose,” launched earlier...

READ MORE

'Today's King James' gains traction

News image

The Modern English Version (MEV) Bible is poised for sustained...

READ MORE

CPE Murfreesboro event seeks to equip, engage retailers

News image

Christian Product Expo (CPE) returns Sept. 20-22 to “encourage, equip and...

READ MORE

Anchor, Bridge-Logos announce new distribution agreement

News image

Anchor Distributors and Bridge-Logos have finalized a distribution and fulfillment...

READ MORE

Social media now among the top customer acquisition channels

News image

Twenty-five percent of retailers cite Facebook as a top customer-acquisition...

READ MORE

NRF predicts increased sales during second half of 2015

News image

The National Retail Federation (NRF) lowered its 2015 retail sales...

READ MORE

'Southern Writers' honors Christian book cover design

News image

Two books by Christian-market publishers have won the Southern Writers 2015...

READ MORE

Tyndale House victorious in abortion-pill court case

News image

A Bible publisher that challenged the Obama administration’s abortion-pill mandate...

READ MORE

GMA research shows popularity of Christian music

News image

Christian and gospel music reached 215 million people and every...

READ MORE
100%
-
+
0
Show options

a