Christian Retailing

NEWSLETTERS Current Issue ICRS: Pastors learn about attracting millennials to church
ICRS: Pastors learn about attracting millennials to church PDF Print E-mail
Written by Natalie Gillespie   
Thursday, 26 June 2014 11:16 AM EDT

MillennialsPanel-PalmerChinchenTwitter-webHonesty, authenticity and relationship are the keys to bringing young people back to the church, a panel of millennials experts told pastors heard at the Mission & Community: Embracing the Kingdom Today workshop hosted by CBA and RBC Ministries to close out ICRS 2014 Wednesday in Atlanta. 

The four-hour session was designed to encourage church leaders to become more purposeful and engaging in their approach to the next generation.

“Millennials are leaving the church, but they aren’t leaving the faith,” said Brad Lomenick, director of Catalyst. “They may be leaving the four walls and Sunday morning experience, but as far as having faith, they are equally or maybe more motivated than any generation before.”

“It’s really about capturing the millennial soul, not capturing the millennial mind,” said Palmer Chinchen, author and pastor of Phoenix-based The Grove. “The evangelical movement of the last 20 years has turned faith into an intellectual transaction with God. It’s not a single-moment decision; the gospel is something millennials want to live.”

Roxanne Stone, vice president of Barna Group, said that millennials want to know how faith connects to their everyday life.

“Millennials are in search of something that helps them live well; 35% say they do not go to church because it is not personally relevant to them,” Stone said. “Millennials are trying to figure out what faith has to say to them Monday through Friday: What does it say about the vocation I am in? Is my work in the world blessed by God? It’s about their whole calling in life. We need more millennials talking to millennials about the significance of church, about why you cannot love Jesus and not love the church.”

Church pastors and ministry leaders also need to let young people ask hard questions about the faith, said Dennis Moles, Bible teacher at RBC Ministries.

“If we tell them not to ask questions, to stay in the box and behave, they are going to go ask someone else—someone like their philosophy professor who is not a Christian,” Moles said. “We need to figure out how to have conversations that matter rather than threatening them about their behavior. It’s time to stop trying to scare the hell out of people.”

Building relationships is the key, the panel agreed.

“[To reach millennials,] we have to walk through the places we would normally walk around,” Moles said. “That’s what Jesus did in John 4 when he went through Samaria, a place where no good respecting rabbi would find himself. He locked eyes with this woman and met her right there.”

“I think in the old days in Christian leadership, we had this mentality that we had to look good, to ‘hide it till I’m found out and make sure no one around me knows,’ ” Lomenick said. “We need to be broken, be vulnerable, be real because people around you know it already. That kind of openness is really important to younger people.”

Lomenick said that if people in ministry build open, honest relationships with them, millennials will want to show up and hang out.

“Millennials are starving for authenticity,” he said. “If you’re the real deal, they will respond to you and want to be connected to you.”

 

In this current issue:

CBA recasts retail show to unite Christian products industry

News image

From content creators to church bookstore managers, the Christian products...

READ MORE

Gift exhibitors pleased with buyers’ response at Unite 2016

News image

Gift vendors report mostly positive experience at Unite 2016, although...

READ MORE

New Voskamp, Cahn titles headline upcoming releases

News image

Exhibitors at Unite 2016 promoted key upcoming book and Bible...

READ MORE

CBA proposes new business model for member retailers

News image

CBA and Content Road Media have joined in a strategic...

READ MORE

Hip-hop, science fiction cited as Christian product trends

News image

CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

READ MORE

Nielsen research, panel review state of Christian market

News image

Four of the Christian products industry’s CEOs shared their thoughts...

READ MORE

Targeted marketing, data tracking help Parable, Covenant stores

News image

The Parable Group and Covenant Group make targeted marketing and...

READ MORE

Logos group names Walter Wangerin Author of the Year

News image

Best-selling author Walter Wangerin was named Author of the Year...

READ MORE

DaySpring director highlights need for ‘real’ customer connections

News image

Christian retail customers long for community, says DaySpring Brand Director...

READ MORE

CBA honors international publisher with Lifetime Achievement Award

News image

CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

READ MORE

James Rubart wins Christy Award Book of the Year

News image

The 2016 Christy Award winners were announced Monday in a much...

READ MORE

Christian retailers encouraged to 'stand and engage'

News image

Christian retailers and suppliers were called to "Stand and Engage"...

READ MORE
100%
-
+
0
Show options

a