Christian Retailing

NEWSLETTERS Current Issue Send The Light to help stores find new revenue streams
Send The Light to help stores find new revenue streams PDF Print E-mail
Written by Christine D. Johnson   
Monday, 16 June 2014 09:52 AM EDT

MichaelTurner-webSend The Light Distribution has appointed Michael Turner as its first director of new market development. The Elizabethton, Tennessee, distributor appointed Turner to help Christian retail stores find and maximize new revenue streams.

Turner joins the leading Christian resources distributor after nine years with New Day Christian Distributors, where he was responsible for securing exclusive distribution rights for Duck Commander products and introducing general market novelties like silly bands and companies like Melissa and Doug to the Christian retail channel.

His new position is part of Send The Light’s increased emphasis on gifts and particularly on toys to help Christian stores expand their inventory in line with their focus on faith and family values.

“We have always carried gifts, but we really made a more serious thrust in this area 18 months ago, since when we have seen 40% growth in the category,” said Mark Phillips, vice president of sales & marketing. “We have created this new position specifically for Michael, who is well known and respected in the industry.”

Turner said that he was “delighted” to join Send The Light and help find new toy brands and lines that can support Christian stores' financial and ministry goals.

“With moms, grandmothers and aunts among the primary shoppers at Christian retail, these stores are more in line with the toy companies that anyone else,” Turner said.

General market toy suppliers are also open to developing Christian-themed products, if they saw the market potential through sales of other products.

“Not everything has to have a cross on it,” Turner said. “As a family, we go to church, but we also buy regular books and toys, too.”

Turner will remain in Nashville, where he has been involved with Christian resources for more than 20 years. Prior to joining New Day, he worked in the music industry where his clients included Bill and Gloria Gaither and Gary Chapman.

Turner's first addition to Send The Light Distribution's exclusive inventory is Begin Again Toys. The Fort Collins, Colorado-based company produces puzzles, toys and games intended to help children play and learn.

 

In this current issue:

Christian Product Expo Murfreesboro gathers independent retailers

News image

Munce Group hosted independent Christian retailers Sept. 21-23 for the...

READ MORE

Christian Authors Network honors retailers at Munce-hosted expo

News image

The Christian Authors Network (CAN) presented three retailers with books...

READ MORE

David C Cook restructures, promotes Michelle Anthony

News image

David C Cook has merged all of the company’s learning-resource...

READ MORE

GMA Canada announces 36th Annual Covenant Award nominees

News image

Gospel Music Association (GMA) Canada has announced the nominees for...

READ MORE

‘Be the Message’ becomes ‘New York Times’ best-seller

News image

Houston-based megachurch pastors Kerry and Chris Shook’s latest book, Be...

READ MORE

Wanda Brunstetter reaches book-sales milestone

News image

Sales of Wanda E. Brunstetter’s books have topped 8 million...

READ MORE

Jay Sekulow's ‘Rise of ISIS’ becomes ‘New York Times’ best-seller

News image

Howard Books’ Rise of ISIS: A Threat We Can’t Ignore...

READ MORE

Send The Light partners with Fair Trade organization

News image

Send The Light Distribution has partnered with Gifts With a...

READ MORE

Revell joke book for kids sells half-million copies

News image

Revell, a division of Baker Publishing Group, has announced that...

READ MORE

Xulon launches political imprint

News image

Xulon Press and parent Salem Communications launched a new politically...

READ MORE

Moody’s Chapman Center expected to impact publishing ministry

News image

Author Gary Chapman and his wife, Karolyn, have given a...

READ MORE

AAP: Religious book sales drop in May

News image

Books published by religious presses fared well in April (+10.7%),...

READ MORE
100%
-
+
0
Show options

a