Christian Retailing

NEWSLETTERS Current Issue CBA: Millennials increasingly look to Christian stores for church experience
CBA: Millennials increasingly look to Christian stores for church experience PDF Print E-mail
Written by Christine D. Johnson   
Monday, 09 June 2014 01:13 PM EDT

CurtisRiskey-OfficialWebCBA plans three International Christian Retail Show (ICRS) events to spotlight the changing church. The association’s June 22-25 convention in Atlanta also will examine how lines are blurring between the church and Christian retail stores, some of which are meeting the needs of the millennial generation.

“For the same things their parents went to church to find, millennials are going to Christian bookstores,” CBA President Curtis Riskey said. “Think fellowship, guidance, talks, events, mission trips. Retail can never replace church, of course, but increasingly stores are an entire experience.”

CBA stores find themselves at the crossroads of a culture in flux and the changing church.

“As technology and new generations upend old practices, the stores able to survive and thrive extend customer values,” Riskey said. “They go beyond retail to community involvement—supporting local services and ministries—and examples are out there.”

Family Christian Stores is one of those examples. The chain’s Good Goers program invites customers on mission trips through the store’s James Fund, an outreach to orphans and widows.

Christian Supply in Spartanburg, South Carolina, is another, sponsoring festivals for youth and music pastors, in-store author panels and other events to rally and support community. College students also apparently feel welcome at Baker Book House in Grand Rapids, Michigan, as they regularly meet at the store.

At ICRS, author Thom Schultz will be the keynote speaker, addressing church and retail. Schultz, founder of Group Publishing and Lifetree Café, is known for his incisive comparisons of churchgoing and retail trends.

The General Session will feature best-selling authors Ravi Zacharias, Philip Yancey and Ryan Dobson, who will weigh in on where Christianity in America is headed. It will be moderated by Craig Cable of Lifetree Café.

A Wednesday panel designed especially for church leaders, “Capturing the Millennial Mind,” features Roxanne Stone, Barna Group vice president and Relevant magazine editorial director; Palmer Chinchen, author of Barefoot Tribe (Howard Books, September) and organizer of a millennials service-and-expertise network; Brad Lomenick, president of the Catalyst leadership conference for young church leaders; and Dennis Moles, the RBC Ministries Bible teacher who researches millennials.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

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From content creators to church bookstore managers, the Christian products...

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Gift exhibitors pleased with buyers’ response at Unite 2016

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Gift vendors report mostly positive experience at Unite 2016, although...

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New Voskamp, Cahn titles headline upcoming releases

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Exhibitors at Unite 2016 promoted key upcoming book and Bible...

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CBA proposes new business model for member retailers

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CBA and Content Road Media have joined in a strategic...

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Hip-hop, science fiction cited as Christian product trends

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CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

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Nielsen research, panel review state of Christian market

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Four of the Christian products industry’s CEOs shared their thoughts...

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Targeted marketing, data tracking help Parable, Covenant stores

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The Parable Group and Covenant Group make targeted marketing and...

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Logos group names Walter Wangerin Author of the Year

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Best-selling author Walter Wangerin was named Author of the Year...

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DaySpring director highlights need for ‘real’ customer connections

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Christian retail customers long for community, says DaySpring Brand Director...

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CBA honors international publisher with Lifetime Achievement Award

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CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

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James Rubart wins Christy Award Book of the Year

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The 2016 Christy Award winners were announced Monday in a much...

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Christian retailers encouraged to 'stand and engage'

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Christian retailers and suppliers were called to "Stand and Engage"...

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