Christian Retailing

NEWSLETTERS Current Issue Barbour partners with Twin Sisters, launches Shiloh Kidz
Barbour partners with Twin Sisters, launches Shiloh Kidz PDF Print E-mail
Written by Christine D. Johnson   
Monday, 05 May 2014 09:03 AM EDT


ShilohKidz-Vertical-300Barbour Publishing has announced the launch of its new children’s imprint, Shiloh Kidz. This brand-new imprint will offer a wide range of educational products with formats that include boxed games, stickers and board books as well as books—devotionals, Bible stories, Bible reference and fiction—for children ages 3-12.

“Our vision for Shiloh Kidz is to develop kids’ products rooted in biblical truth, and it’s important that those products also teach, encourage, inspire—and if they entertain along the way, even better,” said Kelly McIntosh, Barbour’s vice president editorial. 

Well-known in the Christian and educational markets, Twin Sisters has been in business nearly 30 years.

“Being the Christian content-provider for Barbour Publishing’s newly launched Shiloh Kidz brand is an honor,” said Kim Thompson, president of Twin Sisters. “It allows us to focus on creating products that share the message of Christ.”

Products from this partnership will be launching in November with six titles, including My First Bible Color and Trace Book and My First Memory Match Game: Noah’s Ark.  

McIntosh said she is “looking forward” to working with Twin Sisters.

“Adding their experience for already proven titles to the Shiloh Kidz catalog is really exciting for us—and nicely rounds out our mix of kids’ product offerings,” she added.

“We have been impressed with Barbour Publishing’s business and dedication to the Christian market,” said Karen Hilderbrand, CEO of Twin Sisters. “This strategic partnership will allow our Christian music and educational content to continue to impact teachers, children and families.”

Barbour also will be taking on the distribution and production of 71 Twin Sisters titles now available in Christian retail outlets. As titles go to reprint, they’ll be rebranded as Shiloh Kidz. Customers currently ordering these products will be transitioned to Barbour and will be contacted by their sales reps to help ensure there is no interruption of service.

 
Read the Vacation Bible School 2014 guide

In this current issue:

Shoppers say back-to-school shopping is best in-store

News image

Students soon will be headed back to school (BTS), and...

READ MORE

Serial robber hits Family Christian’s Fresno store

News image

Police in Fresno, California, are looking for a man allegedly...

READ MORE

Amazon launches Kindle Unlimited subscription service

News image

Amazon.com introduced on July 18 Kindle Unlimited—a new subscription service...

READ MORE

Facebook tests consumer ‘Buy’ button to help businesses

News image

Facebook is now testing a new feature to help businesses...

READ MORE

Faith-based surfer film nominated for three film festival awards

News image

The Perfect Wave has been nominated for three awards at...

READ MORE

Recording artist Yancy adds Spanish songs to free app

News image

Yancy’s Little Praise Party app is getting a bilingual upgrade with...

READ MORE

Liguori Publications acquires Franciscan Media’s parish resources

News image

Liguori Publications, a Catholic publisher and Redemptorist ministry, has purchased...

READ MORE

New company BroadStreet Publishing partners with Authentic Media

News image

BroadStreet Publishing has announced its partnership with U.K.-based Authentic Media,...

READ MORE

Canadian marketing programs raise awareness of Christian products

News image

Canadian marketing and publicity agency Graf-Martin Communications has launched Spark,...

READ MORE

AAP: Sales rise for religious presses

News image

The overall trade publishing sector continues showing growth in 2014...

READ MORE

Retail sales up minimally in June

News image

The Commerce Department announced its monthly sales numbers Tuesday, signaling...

READ MORE

Millennials strongly influence parents’ back-to-school spending

News image

Driven by increased demand for electronic items and parents’ need...

READ MORE
100%
-
+
0
Show options

a