Christian Retailing

NEWSLETTERS Current Issue Barbour holiday promotion exceeds sales expectations
Barbour holiday promotion exceeds sales expectations PDF Print E-mail
Written by Jeremy Burns   
Tuesday, 08 April 2014 03:32 PM EDT

MomDadGradDisplay2014-webSales for Barbour’s Moms, Dads, Grads Mega Promotion have been strong again this year, exceeding the company’s original sales projections.

“I am excited about the strong placement we’ve received in a variety of markets for our titles that have been developed for the Mother’s Day, Father’s Day and graduation selling season,” said Bill Westfall, vice president of sales at Barbour Publishing. “Sales are up 7% over last year, thanks in part to our strong product mix and great terms for the customer—including extended billing and free freight.” 

Each store that participates in the deal receives a floor display that showcases the budget-friendly product—including 3-minute devotionals, Bible Promise books, prayer journals and the best-selling My Utmost for His Highest Grad Edition—along with a discounted price, extended dating and free freight.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

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New Voskamp, Cahn titles headline upcoming releases

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CBA proposes new business model for member retailers

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CBA and Content Road Media have joined in a strategic...

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Hip-hop, science fiction cited as Christian product trends

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Nielsen research, panel review state of Christian market

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Best-selling author Walter Wangerin was named Author of the Year...

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CBA honors international publisher with Lifetime Achievement Award

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James Rubart wins Christy Award Book of the Year

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The 2016 Christy Award winners were announced Monday in a much...

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Christian retailers encouraged to 'stand and engage'

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Christian retailers and suppliers were called to "Stand and Engage"...

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