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NEWSLETTERS Current Issue Barbour holiday promotion exceeds sales expectations
Barbour holiday promotion exceeds sales expectations PDF Print E-mail
Written by Jeremy Burns   
Tuesday, 08 April 2014 03:32 PM EDT

MomDadGradDisplay2014-webSales for Barbour’s Moms, Dads, Grads Mega Promotion have been strong again this year, exceeding the company’s original sales projections.

“I am excited about the strong placement we’ve received in a variety of markets for our titles that have been developed for the Mother’s Day, Father’s Day and graduation selling season,” said Bill Westfall, vice president of sales at Barbour Publishing. “Sales are up 7% over last year, thanks in part to our strong product mix and great terms for the customer—including extended billing and free freight.” 

Each store that participates in the deal receives a floor display that showcases the budget-friendly product—including 3-minute devotionals, Bible Promise books, prayer journals and the best-selling My Utmost for His Highest Grad Edition—along with a discounted price, extended dating and free freight.

 

In this current issue:

Barbour author Annie Tipton receives honor

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Barbour Publishing’s children author Annie Tipton has received a Milligan...

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YouVersion app adds new MEV translation

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Group Publishing announced a decision to continue to sell its...

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Simon & Schuster inks deal with Amazon

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Simon & Schuster and Amazon have reached a multi-year agreement...

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ECPA announces Top Shelf Awards

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The art and science of book design was celebrated Tuesday,...

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Nazarene Publishing House set to close

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Mandisa's ‘Good Morning’ certified Gold

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Apple Pay launches for mobile purchasers

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Apple has announced that customers can start making payments with...

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Barbour fiction dominates ECPA’s best-seller list

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Barbour Publishing has announced that its fiction titles currently hold...

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'Inspirational' bands receive American Music Awards nominations

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Casting Crowns, Newsboys and Hillsong United have been nominated for...

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Stephen Mansfield’s timely book receives media attention

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New York Times best-selling author Stephen Mansfield is receiving major...

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Christian publishers sign with Bookmasters for distribution

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Bookmasters has signed new distribution agreements with three Christian publishing...

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