Christian Retailing

NEWSLETTERS Current Issue Barbour holiday promotion exceeds sales expectations
Barbour holiday promotion exceeds sales expectations PDF Print E-mail
Written by Jeremy Burns   
Tuesday, 08 April 2014 03:32 PM EDT

MomDadGradDisplay2014-webSales for Barbour’s Moms, Dads, Grads Mega Promotion have been strong again this year, exceeding the company’s original sales projections.

“I am excited about the strong placement we’ve received in a variety of markets for our titles that have been developed for the Mother’s Day, Father’s Day and graduation selling season,” said Bill Westfall, vice president of sales at Barbour Publishing. “Sales are up 7% over last year, thanks in part to our strong product mix and great terms for the customer—including extended billing and free freight.” 

Each store that participates in the deal receives a floor display that showcases the budget-friendly product—including 3-minute devotionals, Bible Promise books, prayer journals and the best-selling My Utmost for His Highest Grad Edition—along with a discounted price, extended dating and free freight.

 

In this current issue:

Retailers expect holiday return fraud of $3.8 billion

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Techniques and processes put in place to thwart criminal activity...

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Lifetime's 'Designing Spaces' to feature Family Christian Stores

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Award-winning home improvement show Designing Spaces will feature Family Christian...

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Merry Christmas from ‘Christian Retailing’

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There will be no Christian Retailing Update on Christmas Day,...

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Interactive B&H Bible storybook tops CBA list

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B&H Kids’ The Big Picture Interactive Storybook Bible is No. 1on...

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IVP’s ‘Teach Us to Want’ named CT Book of the Year

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Christianity Today (CT) magazine has named its 2015 Book Awards,...

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B&H Books celebrates CT Award of Merit

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B&H Publishing Group’s The Measure of Success by Carolyn McCulley...

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Carpentree opens AmericasMart Atlanta showroom

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Carpentree has announced the opening of a new gift and...

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Elementary students help translate the NIrV Bible

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Zonderkidz presented new Bibles to the fifth and sixth grade...

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Author Jane Kirkpatrick celebrates sales milestone

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Award-winning author Jane Kirkpatrick now has more than 1 million...

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Nielsen: Teens prefer print to e-books

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Teens are known to be early adopters of new technology...

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Religious presses see September sales boost

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Faith-based publishers saw sales rise in September, according to the...

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Author Don Gossett leaves legacy of praise

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Best-selling Whitaker House author Don Gossett died Wednesday, Dec. 10,...

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