Christian Retailing

NEWSLETTERS Current Issue Barbour holiday promotion exceeds sales expectations
Barbour holiday promotion exceeds sales expectations PDF Print E-mail
Written by Jeremy Burns   
Tuesday, 08 April 2014 03:32 PM EDT

MomDadGradDisplay2014-webSales for Barbour’s Moms, Dads, Grads Mega Promotion have been strong again this year, exceeding the company’s original sales projections.

“I am excited about the strong placement we’ve received in a variety of markets for our titles that have been developed for the Mother’s Day, Father’s Day and graduation selling season,” said Bill Westfall, vice president of sales at Barbour Publishing. “Sales are up 7% over last year, thanks in part to our strong product mix and great terms for the customer—including extended billing and free freight.” 

Each store that participates in the deal receives a floor display that showcases the budget-friendly product—including 3-minute devotionals, Bible Promise books, prayer journals and the best-selling My Utmost for His Highest Grad Edition—along with a discounted price, extended dating and free freight.

 

In this current issue:

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Barbour fiction dominates ECPA’s best-seller list

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'Inspirational' bands receive American Music Awards nominations

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Casting Crowns, Newsboys and Hillsong United have been nominated for...

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Stephen Mansfield’s timely book receives media attention

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New York Times best-selling author Stephen Mansfield is receiving major...

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Christian publishers sign with Bookmasters for distribution

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Bookmasters has signed new distribution agreements with three Christian publishing...

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CBA previews 2015 ICRS, opens exhibitor registration

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Thom Rainer’s church-focused books still going strong

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Dan Rich announces retirement after 40 years in publishing

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David C Cook Chief Publishing Officer Dan Rich will retire...

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U.S. retail sales fall in September

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Retail sales dropped by 0.3% to $442.7 billion in September,...

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NRF poll forecasts increased 2014 holiday spending

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The National Retail Federation (NRF) is forecasting holiday sales to...

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Barbour author Vickie McDonough reaches sales milestone

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GRAMMY-winning artist J Moss escapes house fire

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