|Barbour holiday promotion exceeds sales expectations|
|Written by Jeremy Burns|
|Tuesday, 08 April 2014 03:32 PM EDT|
Sales for Barbour’s Moms, Dads, Grads Mega Promotion have been strong again this year, exceeding the company’s original sales projections.
“I am excited about the strong placement we’ve received in a variety of markets for our titles that have been developed for the Mother’s Day, Father’s Day and graduation selling season,” said Bill Westfall, vice president of sales at Barbour Publishing. “Sales are up 7% over last year, thanks in part to our strong product mix and great terms for the customer—including extended billing and free freight.”
Each store that participates in the deal receives a floor display that showcases the budget-friendly product—including 3-minute devotionals, Bible Promise books, prayer journals and the best-selling My Utmost for His Highest Grad Edition—along with a discounted price, extended dating and free freight.