|New local-business app features Parable stores|
|Written by Jeremy Burns|
|Thursday, 03 April 2014 10:50 AM EDT|
The national small business movement, Independent We Stand, has introduced a new mobile application to help consumers pinpoint millions of locally owned businesses. Parable Group stores are among those already using the app to reach new customers.
“Big-box stores have big budgets for marketing and app development,” said Nick Jiannas, vice president of sales and marketing for STIHL, founding sponsor of Independent We Stand. “But there is growing demand on the part of consumers to buy from local retailers, like our STIHL dealers, and thanks to Independent We Stand, small businesses now have a search application of their own to drive traffic right to their doors.”
Available for iPhone and Android devices, the Independent We Stand app delivers best-of-breed technology to deliver the only independent business search engine of its kind for millions of small businesses. Customers can search for businesses by location or search term. The app is available for iPhones and Android devices.
“This is a tool for travelers and locals alike, giving people the opportunity to find the locals’ favorites or discovering a business they didn’t know existed,” said Bill Brunelle, executive director of Independent We Stand. “Using the app is as simple as writing ‘pizza’ or ‘paints’ and having all of those types of independent businesses in your location come up.”
The app features business pages for its listings, including photos, website links and Yelp! reviews.