Christian Retailing

NEWSLETTERS Current Issue Report: New customer loyalty programs build competitive advantage
Report: New customer loyalty programs build competitive advantage PDF Print E-mail
Written by Christine D. Johnson   
Wednesday, 02 April 2014 02:22 PM EDT

Aimia-webLoyalty management leader Aimia recently released Rewarding Interactions: Are You Ready for Customer Intimacy?. The global report highlights the importance of connecting with customers beyond the transactional level—and planning for interactions before and after the purchase activity.

“Real loyalty isn't created at the close of the sale,” said Rick Ferguson, vice president, knowledge development for Aimia. “It's created when the brand and the customer become intimate through multiple interactions before, during and after the purchase. Companies that strategically use those interactions to learn more about their customers will build greater loyalty, create new revenue streams and develop lifelong customers.”

Loyalty programs that reward customers for behaviors and attitude build deep customer advocacy—and a sustainable competitive advantage.

The report also showed that when customer interactions are executed effectively, the intimacy and trust built through those interactions are catalysts for customers to become brand ambassadors, promoting the brand to their networks, including social media. Companies that value interactions develop ways to reward and recognize loyal customers beyond points, cash and discounts. For example, social currency—online recognition and status—is a way for customers to gain social standing among peers and social groups.

The report cites four reasons to collect interaction as well as transaction data: to create new revenue streams; to drive incremental revenue from the loyalty base; to leverage and validate investments in new communication channels—where, when and how the consumer wants to be reached, including social media and mobile; and to lower the cost to serve, while increasing value. 

Click here to view the entire report.

 

In this current issue:

Interactive B&H Bible storybook tops CBA list

News image

B&H Kids’ The Big Picture Interactive Storybook Bible is No. 1on...

READ MORE

IVP’s ‘Teach Us to Want’ named CT Book of the Year

News image

Christianity Today (CT) magazine has named its 2015 Book Awards,...

READ MORE

B&H Books celebrates CT Award of Merit

News image

B&H Publishing Group’s The Measure of Success by Carolyn McCulley...

READ MORE

Carpentree opens AmericasMart Atlanta showroom

News image

Carpentree has announced the opening of a new gift and...

READ MORE

Elementary students help translate the NIrV Bible

News image

Zonderkidz presented new Bibles to the fifth and sixth grade...

READ MORE

Author Jane Kirkpatrick celebrates sales milestone

News image

Award-winning author Jane Kirkpatrick now has more than 1 million...

READ MORE

Nielsen: Teens prefer print to e-books

News image

Teens are known to be early adopters of new technology...

READ MORE

Religious presses see September sales boost

News image

Faith-based publishers saw sales rise in September, according to the...

READ MORE

Author Don Gossett leaves legacy of praise

News image

Best-selling Whitaker House author Don Gossett died Wednesday, Dec. 10,...

READ MORE

StowTown’s Wayne Haun visits Christian retailers

News image

StowTown Records co-founder Wayne Haun wears the many hats of...

READ MORE

‘Library Journal’ announces Christian fiction awards

News image

Library Journal has named its Best Books 2014: Genre Fiction...

READ MORE

IVP e-books recognized by Digital Book World

News image

InterVarsity Press (IVP) has been recognized by Digital Book World—the...

READ MORE
100%
-
+
0
Show options

a